why 99 cents?
why 99 cents?
Prices ending in 99 cents are powerful because we are conditioned to think 99 cents is a bargain, no matter how small the saving. ... Meaning – higher prices ending in a "9" will actually outperform lower prices – on the very same product. The alluring thing about 99-cent pricing is that it feels like a sale price.
Full answer in: www.cbc.ca
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Does 99 cent pricing really work?
Not just when it's 99 cents or 99 dollars, but prices ending in 9 tend to sell at much higher rates. ... In other words, pricing your product at $99 will, on average, yield 24 percent more sales than if you priced it at $100. Does 99 cent pricing really work ? Absolutely. May 23, 2016
Full answer in: tech.co
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Where did 99 cents come from?
The stores date back to the 1960s when the company's founder, Dave Gold, inherited a tiny liquor store in downtown Los Angeles and decided to run a test by selling bottles of wine at a fixed price-point of 99 cents.
Full answer in: 99only.com
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Why do prices have 99 cents?
Endings in 99 increase sales of low value items, with the customer focusing on the lower digit on the left. Prices are a key product feature. They are immediately evident and extremely relevant when customers make their purchase decision. Dec 5, 2018
Full answer in: www.simon-kucher.com
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